The Way Undercover Recording Exposed a £28 Million Timeshare Scam

It has been described as one of the largest frauds of its type in the Britain.

Altogether 14 individuals have been convicted for their involvement in a £28m conspiracy to defraud over 3,500 holiday ownership holders.

The victims were keen to exit long-standing vacation property deals and went looking for assistance.

A large number were from 60 and 80. In excess of 500 of them parted with over £10,000, and one individual paid more than £80,000.

Those targeted were exposed to aggressive sales meetings lasting up to six hours. They were financially worse off, possessing valueless fake "rewards" and continued to be bound by high-priced timeshare contracts they could no longer use.

The Firm Behind the Deception

The business at the core of the scam was the organization in question. They accepted people's money to finance the proprietors' opulent lifestyle of prestigious schooling, luxury homes and private jets.

The leader at the helm of the firm, the main defendant, was given a seven and a half year prison term in January for conspiracy to defraud.

Recently, his partner Nicola was among the last group to hear their sentences.

She was handed a two-year deferred imprisonment at Southwark Crown Court after admitting money laundering.

This has been a long time coming and signifies a huge win for the individuals who testified, the authorities and legal representatives.

How the Probe Started

I first heard about SMT was in the that particular year. The role involved in the reporting team of a media outlet, producing documentary features.

A friend noted that his parent had assumed the use of a holiday property in the Spanish coast and, after decades of vacations, had commenced searching to exit the contract.

It is important to recall how popular holiday ownership had grown with British holidaymakers in the eighties and nineties.

Timeshares permitted families to access the identical property annually, or trade their vacation periods with additional holders who had apartments in alternative destinations. Approximately 600,000 holiday enthusiasts took up that opportunity.

The initial boom was paired with a many stories about rip-off merchants deceptively promoting units. They became a staple on consumer shows.

The common timeshare contract tied investors in for decades.

In that period, those investors who had used their guaranteed place in the sunshine for decades were ageing, and many were looking to end their association to their vacation investments.

Some had reduced ability to travel and were unable to visit their apartments. Some just felt they'd got all they wanted from them. And others had deceased, in numerous instances leaving their loved ones to assume the agreements - including their annual payments and service charges.

The Undercover Operation Unfolds

This was the situation the relative had ended up. She browsed the internet for options and discovered the company, a firm whose online presence assured to get her out of her deal.

Yet, having made a payment and booked a meeting with them, her relatives became suspicious.

Additional investigation revealed hundreds of people saying they had paid money and received no benefit in return. In fact, they had been left out of pocket. Substantial amounts.

Our team commenced probing what was happening. It quickly became clear that there were dubious individuals active in the vacation property industry.

One lawyer had numerous client reports preparing to take action against the organization.

Reporters contacted people who had engaged the company and they each reported similar experiences. They thought the company would purchase their timeshare away from them but when they went to a consultation (for which they made an advance payment) they were told there was no potential buyers.

Rather, they were encouraged - in fact pressured - to spend more money purchasing "the company's points system", associated with the outfit's parent company, the overarching entity.

The nature of these rewards was rather ambiguous. They appeared to be a type of exchange medium, offering reduced-price holidays and benefits and retail offers.

And they were apparently "transferable with other owners, eventually.

Investing money at the time would lead to an eventual payoff that would offset the company's charges and allow the timeshare holder with a gain, liberated eventually from their troublesome agreement.

An unrealistic promise? Well, yes.

A 'Deceptive Scam'

If these accounts were accurate, this was a major deception.

It's what is called a "bait-and-switch."

A business - specifically the company - "attracts the client by marketing a defined offering and then state it cannot be provided, directing the individual towards an alternative, lesser product or service.

That's illegal. Possessing all the accounts we had gathered, we presented the rationale to covertly record one of the company's meetings.

The process requires time, effort, and compelling reasons for why this is the sole method to gather the information needed to prove wrongdoing.

Once authorized, our small team set up a meeting with one of the firm's agents in Stratford-Upon-Avon.

Pretending to be a member of the public wanting to assist his parent out of her timeshare contract|holiday ownership agreement

Sarah Williams
Sarah Williams

Digital culture analyst and PhD in Media Studies, exploring the intersection of technology and society.