'Our mission has only begun': Mamdani, Sanders and AOC mobilize the base ahead of NYC mayoral election.

Just over a seven days before New York City’s mayoral election on November 4, approximately 13,000 people poured into the Queens stadium for the “NYC Not For Sale” rally, headlined by representative Alexandria Ocasio-Cortez, senator Bernie Sanders and the Democratic mayoral candidate assemblyman Mamdani.

The iconic open-air venue was completely sold out. New Yorkers of all ages and backgrounds came together, but it was the youthful attendees that seemed to energize the event.

Many viewed the rally as not merely a political event. It was a moment of togetherness, frustration and hope all at once. For Hayley Miller, 23, of Briarwood, the reason to attend was straightforward: “I’m here because the system is broken, to be honest with you … and I feel like we should make a change as a country, and NYC is definitely the place to start.”

Audience Enthusiasm and Views

For a local resident, 29, who lives in the neighborhood, the vibe of the event signaled something he hasn’t felt in city elections in a while. “It’s thrilling that someone who actually might change things is showing up in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be involved now, then when is the time?”

Another local, Emily, 29, shared a similar enthusiasm: “I think it’s exciting to be a part of this energy. We even went out to cast ballots earlier today because we were getting in the mindset to be enthusiastic for everything that he’s for.”

The diversity of the crowd reflected the city itself. established New Yorkers, recent arrivals, working youth and older adults all were in attendance. For Mitch, 68, from Queens, it was his first rally of the campaign. “I’m here because, well, I want to hear what they have to say, and there’s no other strong contenders, in my opinion,” he said.

Major Topics and Public Priorities

For Mitch, the key issues facing NYC right now are “public security, the trains being safe, and affordability”, adding that while he’s doubtful about whether the candidate can fulfill all his pledges, he’s receptive. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in without prejudice, and just wishing somebody is proposing some alternatives.”

Brooklyn, 30, also from Astoria, said their main concerns were protecting LGBTQ rights and tackling the city’s affordability crisis. “I think the assemblyman is doing a excellent work of focusing on everything I’m concerned about,” they said.

Nicole, 30, expressed similar views, praising Mamdani’s genuineness: “I feel like he is very sincere in his answers in a way that isn’t common in most elected officials. He’s a little less empty rhetoric than usual.”

Campaign Messages and Highlights

The candidate had a distinct theme he was aiming to communicate at the rally; inclusion is NYC’s greatest asset. At one point, he had a rabbi, a Christian minister, and an imam all on stage together in support of his bid. Brad Lander, a past contender in this election, also came out to endorse Mamdani.

The senator received the biggest cheers of the evening, tied with only the mayoral candidate. Sanders spoke of the significance of voting for Mamdani to the role of mayor not only for the sake of making the city more economical, but also as a means to send a message to Trump and the billionaires he has in his circle.

“Ordinary people get a single ballot,” Sanders said. “Meanwhile, billionaires get the opportunity to invest unlimited funds to choose the politicians they want. That is the backdrop in which this election is taking place.”

New York governor the governor was the only speaker met with mixed responses, with the crowd frequently breaking into chants to enthusiastically chant “Increase taxes on the wealthy!” Mamdani came out at the end of her speech to, quite literally, hold her hand, as if to show the audience the value of her presence and endorsement.

It was a big contrast to representative Ocasio-Cortez, who spoke just after Hochul and was met with the audience calling out for her.

When it came time for Mamdani himself to take the stage, the audience had been more than sufficiently hyped. As with the recent candidates' forum days earlier, he did not hesitate at criticizing Andrew Cuomo.

“Let our words resound that Cuomo can hear them tonight in his $8,000-a-month apartment,” the Democratic candidate said. “Let them be so powerful that he can hear them even if he’s in the suburbs tonight.”

But he did not dwell too long on his opponent, instead devoting the second part of his speech to thanking the coalition who had supported him for the past several months and contributed to his historic campaign.

Perhaps the most evocative moment came towards the end, when he asked anyone in the crowd who had helped out and canvassed for his campaign to turn on their lights. The crowd immediately illuminated in a sea of bright phone lights, too many to count.

“We are just getting started. On November 4 we achieve liberation,” Mamdani said in his final remarks.

Sarah Williams
Sarah Williams

Digital culture analyst and PhD in Media Studies, exploring the intersection of technology and society.